National Zoo & Aquarium becomes the first zoo in Australia to offer Fully Personalised Photo Books

National Zoo & Aquarium’s visitors are literally getting into books through an exciting initiative in tourism marketing. The National Zoo & Aquarium has become the first zoo in Australia to offer a spectacular book of the zoo that visitors can customise by including their personal photographs and details.

‘Think of a book that shows everything our visitors already love about National Zoo & Aquarium’ explains Visitor Services Manager, Sally Bradley. ‘Now, imagine that same book with all the spectacular images of the original – interwoven with our visitor’s favourite photos uploaded from their cameras or mobile phones.

What our guests actually create is a fully-personalised memento of their day’s adventure’

Utter Fiction, Managing Director, Steve Carline explained that one of the primary reasons they approached National Zoo & Aquarium early in 2014 was the certainty that the personalised books NZA visitors created would be filled with spectacular images.

‘Seeing a magnificent book of a zoo or tourist park that you love is one thing –but when the book becomes a memento of your actual adventure, it simply lifts it to another level.’

The personalisable National Zoo and Aquarium book is available for viewing and purchase on-line

Bradley added: ‘anyone with National Zoo & Aquarium pics sitting on their computers or mobile phones can now display them in a beautiful coffee-table book. Better still, come back to National Zoo & Aquarium and update your shot list!’